Being transparent about your carbon footprint has become a necessity in many business sectors in an effort to reduce our carbon emissions. Transparency and sustainability has since become a strong selling point and incentive for customers choosing one brand over another. But the essential question that businesses, and the fashion industry in particular have now been faced with, is how to effectively communicate the wealth of environmental and social data right at the store and in turn, influence their buying decision.
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Smart phones have increasingly become an extension of Generation Y limbs. We’re addicted to information that can be accessed instantly when we’re in the comfort of our own homes. But what is it like to...
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