August 22, 2014
QR codes. Pronounced dead by experts in the field countless times, but yet seem to have more lives than a risk-taking cat. However, if experts claim the QR code is dead, why are people still using or recommending them? The issue lies not in the mechanics of a QR code itself, but rather in the technique or method in which it is utilised.
Many companies today are successfully engaging customers in all aspects of social media. From Facebook to Twitter to YouTube, these interactive channels are making it easy to meet customers halfway. Social media gets a positive response because it entertains as well as informs, and one of the newest forms of this interaction...
Taking barcodes into two dimensions – how QR Codes work, how they can be customised, and why people still don’t like them…
April 19, 2013
Even though QR codes have been around since 1994 (5 years before the invention of the internet) studies in the United States reveal that only about 6 out of 10 Americans even know what a QR code is, and only 20% of smartphone owners have scanned one. Which is strange seeing that a QR code can hold 100 times more data than a conventional linear barcode, and up to 30% of the code can be customised to include a picture or company logo. So how do these smart codes work, and why is the public still reluctant to adopt them? By Cat Robinson
Where do QR Codes come from?The QR code was created and...
They’ve been around since 1994, but South Africa hasn’t really started making use of the QR Code – or Quick Response Code – until quite recently. Find out in our latest blog post where they come from, how they work, and what they can do for you and your company.
The QR code originates from Japan – where they were invented by a company called Denso Wave in 1994 for Toyota. They were designed to allow vehicle components to be scanned quickly during the manufacturing process, but have become popular across various media formats due to their relatively large storage capacity as compared with standard UPC barcodes. The standardized information with which they...
Our blog researchers include local barcode experts from the SA Barcodes team: Cat Robinson and Andreas van Wyk
SA Barcodes Team
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