SA Barcodes
  • Home
  • Buy Barcodes
  • Other Services
    • Printed Labels
      • Retail Barcode Labels
      • ITF-14 Barcode Labels
      • Barcoded Asset Tags
    • Barcode Design
      • Barcode Image Design
      • QR Code Image Design
    • ISBN and ISSN
      • ISBN Number for Books
      • ISSN Number for Serial Publications
  • FAQ
    • Frequently Asked Questions
    • Why buy from us?
    • Further Information
      • Free Barcode Generators in South Africa
      • Barcode Types
        • Barcode Design
        • Case Barcodes
        • Do I need a UPC Barcode?
        • What kind of barcode do I need?
      • Barcodes in Your Country
        • Barcodes Africa
        • Barcodes South Africa
        • Barcodes Botswana
        • Barcodes Zambia
        • Barcodes Mozambique
        • Barcodes Mauritius
      • Barcodes in Your Province
        • Barcodes Gauteng
      • Barcodes in Your City
        • Barcodes Cape Town
        • Barcodes Durban
        • Barcodes Johannesburg
      • Barcodes For Your Product
        • Barcode for new products
        • Barcode for CDs
        • How to get a barcode for a music CD
        • Barcode for Music Album
        • Barcode for Book
        • Magazine Barcode
      • ISSN and ISBN
        • ISSN Number South Africa
        • ISBN South Africa
        • ISBN Barcode Allocations 2014
  • Testimonials
  • Blog
  • Contact us

Self-checkout barcode systems – do they work and can we expect to see them in South Africa?

September 12, 2013

0 Comments

 
Self-checkout scanners are something users seem either to love or to loathe. Basically they are a system eliminating the need for a human cashier to input a customer’s purchases and take payment, although one assistant per four checkout lanes is required to supervise. It is estimated that over 400 000 self-checkout units will be in use by 2014. Let’s see how they work, and why they sometimes don’t.
By Cat Robinson

What is self-checkout?

Basically the system allows consumers to scan the barcodes on the items they wish to purchase themselves, and make payment via card or cash. The scanned items are then placed into the ‘bagging area’, which is essentially a set of scales. Here the total weight of the items is compared against pre-programmed weights to ensure that no un-scanned items have been included, which prevents shoplifting. If the weights don’t match then the attendant is alerted. In the case of items without barcodes – such as loose fruit and vegetables, the customer chooses the item from a touch-screen, and the item is automatically weighed and priced. 

Amazingly, the first unit was installed way back in 1995 at a branch of Safeway – but real popularity has only taken off recently, likely due to increased foot traffic at peak times. Stores which use the technology observe that they are most frequently used by shoppers with a small amount of items who want to spend as little time checking out as possible, whereas a shopper with a trolley of items is more likely to use the traditional cashiered lanes. But like any technology, self-checkout has its pro’s and con’s too.

Advantages of self-checkout versus traditional checkout:

Space:

On average, it is possible to have three self-checkout units in the space required for ordinary check-out lanes.

Time:

Because self-checkout allows many shoppers to make their purchases simultaneously with only one staff member, queues are reduced and time is saved.

Money:

Because fewer staff is required, the retailer can save money which may enable them to reduce their pricing. The flipside of this of course is that fewer jobs are created – in South Africa where unemployment currently hovers around 40% this could be worrying.

Disadvantages of self-checkout – “Unexpected Item in the Bagging Area”

The largest disadvantage of self-checkout systems is their unfamiliarity, and the teething problems of a relatively newly implemented technology. First-time users often feel at a loss and are embarrassed to appear incompetent. The technology itself also needs a great deal of improvement, with a huge amount of complaints such as the following (from Postdesk.com):

“They’re invariably a nuisance designed for the convenience of the retailer, not the shopper. What next? Will Tesco force me to stock the shelves myself? The best customer service involves people, not machines.”

As well as from Frances Frei:

“We’re happy enough to pump our own gas or huddle around a salad bar, but something about self-checkout went horribly wrong. Every step of the process was anxiety-producing, from fumbling with the scanner to squinting our way through complicated instructions, all as the line of strangers behind us grew increasingly restless. Coupons were hard to use, our mistakes were broadcast by a series of aggressive beeps, and the specter of ‘accidental theft’ overshadowed the entire experience.”

Shoppers also frequently experience issues with inefficient cracked or dirty scanning surfaces, the tills ‘freezing’ and incorrect error alerts. The profusion of problems has even resulted in the popularity of memes and cartoons such as the following:

Which shows just how common an occurrence this can be in a shopper’s daily life. One YouTube User even composed a little song from barcode scanner beeps with a backing track of the “unexpected item in the bagging area” refrain. 

However, there is always room for improvement, and the self-checkout barcode technology has been likened to the introduction of the ATM. Many users who were at first sceptical of the new technology and experienced problems using them would never accuse the technology of not being useful today!

Theft risks:

Because it can be difficult to supervise all customers using the self-checkout system – especially at peak times when queues are building up – there are ways of abusing the system. According to a report in the Daily Mail, almost a third of users have admitted to misusing the tills. This is most commonly done when buying loose fruit or vegetable items, and picking the cheapest vegetable type regardless of what you’re actually purchasing.

Other techniques include placing small un-scanned items into the bag when weighing it. If the supervisor is alerted is it easy for the offender to pass the attempt off as an accident. In fact Costco in the US recently eliminated the checkouts from all of their stores, citing that employees did a better job.

Initial set-up cost:

Implementing these checkout systems of course requires an upfront investment by the retailer, which may have knock-on effects for the consumer in the short run.


 

The verdict:

It seems clear that while there are still a myriad of issues with these systems, there are also plainly obvious benefits for customers and retailers, especially with the constantly increasing numbers of shoppers cramming into stores. There are also plenty of users that swear by these checkouts, saying they find them very easy to use and that they speed up their shopping trips immensely. (And of course it can alleviate some discomfort for purchasing those more… personal items.)

Like any new technology, acceptance of the self-checkout till after 200 years of human-assisted shopping will take some time, as will weeding out all of the technical glitches. The ideal of course is to give the consumer the benefit of either choice.

Have you had experience of a self-checkout system? What did you think about scanning your barcodes yourself? Do let us know in the comments below!

Click to rate this post!
[Total: 0 Average: 0]
Tweet
0 Comments

    Author

    Our blog researchers include local barcode experts from the SA Barcodes team: Cat Robinson and Andreas van Wyk

    SA Barcodes Team

    The aim of this page is to educate you, our customer, with all the information you may require about the different facets of barcodes and how they work.

    Categories

    • 2d Barcodes
    • 3d Barcodes
    • Asset Barcodes
    • Barcode Labels
    • Barcode Printers
    • Barcode Sizing And Printing
    • Barcode Symbologies
    • Box Barcodes
    • Case Barcodes
    • Cd Album Barcodes
    • Colour Barcodes
    • Customer Offers
    • Dna Barcoding
    • Do I Need Barcodes?
    • Electronic Article Surveillance
    • Fraud In Barcoding
    • Functions Of Barcodes
    • Health Industry Barcodes
    • History Of Barcodes
    • How Do Barcodes Work?
    • Id Barcodes
    • ISBN Barcodes ForBooks
    • Issn Barcodes Formagazines And Newspapers
    • Just For Fun!
    • Legalities Of Barcoding
    • Price Embedded Barcodes Qr Codes
    • Random Weight Barcodes
    • Retail Barcodes EAN And UPC
    • Rfid
    • Security Issues
    • Uncategorized
    • What Are Barcodes?

    Sitemap

    RSS Feed